For more than 20 years, Family Psychiatry and Therapy has provided compassionate, personalized care to help individuals and families navigate life’s challenges. When FPT came to Barnett to refresh their brand, our goal was to reflect their warmth and expertise in a contemporary, engaging way across every touchpoint.
From a redesigned logo and website to trade show materials, promotional swag, and comprehensive branding guidelines, we considered every detail on each platform to ensure FPT consistently communicates approachability and trust. A key creative focus was illuminating FPT’s unique voice through thoughtful, SEO-optimized copywriting, ensuring the tone feels personal and authentic while also helping the practice reach more people searching for care.
The result is a brand that speaks with confidence, compassion, and clarity, perfectly aligned with FPT’s mission to help every patient feel seen, supported, and understood.
