Authenticity in branding is one of the reasons we are so pleased to work with Good Earth to develop their Ayurveda brand. This line of caffeine-free teas is beautifully crafted to help promote balance of mind, body, and spirit for holistic well-being. Working closely with the client, we created an artful package design system for this trilogy of products: Peace, Calm, and Warmth. A customized combination of unique typography, dramatic graphics, and a coordinated suite of color palettes communicate the personality of each individual product and the essence of this brand.
