For the Boys & Girls Club of Paterson and Passaic, the holidays are a time to open doors to brighter futures. Barnett brought that mission to life with a heartfelt year-end appeal built around one powerful idea: All it takes is one.
We created a simple, engaging brochure featuring inspiring stories of lives transformed through the Club’s programs and mentorship. Custom photography from the Club captured the warmth, hope, and determination behind the mission, while the copy carried a consistent, emotional thread — from the envelope teaser, “One gift can change everything for a child,” to the final call to action: All it takes is you. The result was an appeal that did more than ask for support — it invited donors to become the one who changes everything for a child and helps launch a great future.
