When Welch’s Fruit Snacks turned to Barnett to rescue their slumping social media presence, the challenge was clear: reconnect with loyal fans while attracting new ones. Our team delivered with engaging content and playful storytelling that made the brand as fun online as it is to snack on. Barnett utilized a variety of engagement tools to produce seasonal giveaways and unique competitions that sparked interaction.
We developed a strategic content calendar and storyboarded post concepts with bold visuals and witty copy, producing content that viewers were quick to share. Campaigns like the Back-to-School Giveaway, the Fruit Jokes series, and the Valentine’s Heart Throbs Giveaway quickly became fan favorites.
The results spoke for themselves! Thousands of new followers, skyrocketing engagement, and a reinvigorated community that couldn’t get enough of Welch’s Fruit Snacks.
